design to cost
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"Design to cost is a management strategy and supporting methodologies to achieve an affordable product by treating target cost as an independent design parameter that needs to be achieved during the development of a product." [1]
Applications of this methodology include the dollar a gallon gasoline project.
(Fast links)
http://htyp.org/Dollar_a_gallon_gasoline
http://htyp.org/Hundred_dollars_a_kg
http://htyp.org/Miller%27s_method
http://www.theoildrum.com/node/5485 (Recent discussion and details)